Growth Engineering
App redesign
What Is The Knowledge Arcade?
The Project
Current Flow
One of the first things with this project was to create a user flow with the stakeholders and users wanting more of a focus on the learning materials it was important to understand how this was currently being accessed and how it could be improved.
Research
After the research the main results for areas of improvement were:
1. Social Better use of social elements with the eLearning content and team building.
2. Seamless Seamless integration with day-to-day activities and learning, ability to quickly find specific content that may be required.
3. Pushing content Clients wanted the ability to use in-app notifications to make users aware of updates or urgent required content.
4. Design A clean design that will allow for customisation to each of the client’s brands and yet keep the GE feel.
I came up with various concepts and designs as a result of our research. Throughout this process, we were in discussion with:
• Key stakeholders
• Product managers
• Customer Excellence
• Developers
• Clients
I broke down the ideas into sections, as we couldn’t interview users directly we made use of surveys. Which we could send out to all of our clients as well as in-house users of the app to get general thoughts and feelings. Gaining a greater understanding of what the client needs from the update.
Updated Flow
After carrying out a vast amount of research including talking to key stakeholders, carrying out user surveys and doing user testing. An updated user flow had been agreed upon, this updated flow included added elements to allow the app to integrate with the users day to day activities as well as encourage them to return. One of the key concepts that were introduced to encourage users to return regularly was the addition of streaks allowing the user to build streaks for returning daily earning points and therefore adding gamification to more aspects of the app.
To improve the access to the learning materials within the app a home page was added this home page would include snap-shots from each area of the app allowing quick access to any content they wished to learn more about.
The Results
This project was a huge success, the KPIs for this project were based around user engagement which was measured in the number of users opening the app per day, the number of new users and the content that the users completed. In all of these areas, there was a huge improvement, this refresh of the product also saw a massive selling point to new customers. This initial project was just the start when it came to working at Growth Engineering these improvements were carried over to all of the products in the company.