One of my most significant projects at Experian was the full redesign of the website, encompassing all marketing pages. Running alongside the broader brand refresh, this initiative aimed to unify Experian’s marketing touchpoints—including display, CRM, in-session experiences, and app users—creating a seamless and cohesive experience.

The redesign introduced refined brand colours, illustrations, and distinctive brand shapes to inform page layouts. A key focus of the project was ensuring consistency across all elements, which led to the creation of a comprehensive design system. This system, supported by detailed documentation, ensures that all components are used consistently and correctly across different platforms.

While this project is still in development, please see an example of the current design progress.