Experian
Upsell testing
At Experian, a key part of my role involved designing and optimising upsell tests for the Ecom team. These tests aimed to increase conversions for our premium product and marketplace offerings. My work included strategically placed banners, messaging, and imagery, as well as complete redesigns of key components to enhance engagement and performance. Below are a few examples of these tests in action.
One of these tests focused on improving the offers component on the Experian Free homepage. This section guides users to our marketplace, helping them find the right credit product—whether a credit card, loan, mortgage, or car finance. The original design lacked clarity and failed to capture user attention, often feeling too ‘salesy.’
To address this, we redesigned the component to blend seamlessly with the rest of the page while incorporating elements we knew resonated with users. This included lender logos for credibility and personalized messaging highlighting the number of offers they were likely to receive. The test delivered significant uplifts, driving more users to the Experian marketplace to find the credit solutions they needed.
Another upsell test focused on the snapshot area of the Experian Free homepage, positioned next to the credit score dial. This section delivers key credit insights while linking users to the marketplace and relevant credit offers.
The goal was to create a more intuitive and informative snapshot, making credit details easier to understand while improving navigation to Experian’s other features. The redesign was highly successful, receiving positive user feedback and driving an increase in users finding the marketplace to explore credit deals tailored to their needs.”