Experian – Website redesign

Back Experian Website Redesign One of my most significant projects at Experian was the full redesign of the website, encompassing all marketing pages. Running alongside the broader brand refresh, this initiative aimed to unify Experian’s marketing touchpoints—including display, CRM, in-session experiences, and app users—creating a seamless and cohesive experience. The redesign introduced refined brand colours, […]

Experian – Upsell testing

Back Experian Upsell testing At Experian, a key part of my role involved designing and optimising upsell tests for the Ecom team. These tests aimed to increase conversions for our premium product and marketplace offerings. My work included strategically placed banners, messaging, and imagery, as well as complete redesigns of key components to enhance engagement […]

Experian – Design System

Back Experian Marketing Branding During my time at Experian, I contributed to a branding refresh, enhancing the visual identity with an improved color palette, redesigned iconography, and updated illustrations. Additionally, I refined core UI elements, including buttons and typography, to ensure consistency and usability. The document linked below showcases a selection of this work. Take […]

Fing – Marketing Design

Back Fing Marketing Design The role Fing, a network monitoring app, I served as the sole designer within the marketing team. This role afforded me the opportunity to engage in a diverse range of projects, including web design, email design, and creating display assets. As the exclusive designer, I successfully developed a cohesive and consistent […]

Growth Engineering – App Redesign

Back Growth Engineering App redesign What Is The Knowledge Arcade? The knowledge arcade is one of the 3 products that make up Growth Engineering, a company that creates learning management software for various businesses around the world, with thousands of users. The Knowledge Arcade is a mobile-based platform that aims to make learning fun through […]

Growth Engineering – Design System

Back Growth Engineering Design System At Growth Engineering, I had the incredible opportunity to develop a comprehensive UI design system for their learning management software. With a strong focus on usability and engagement, the goal was to create a system that made learning more intuitive and enjoyable. To ensure a user-centered approach, we conducted consumer […]